Led comprehensive rebranding efforts for MDSi, including logo and brand update, website and social media platform management.

Developed and launched the design of the Acuity brand including marketing materials and videos to support
its launch.

Spearheaded award-winning submissions resulting in recognition on prestigious lists such as CRN Tech Elite 250, CRN Woman of the Channel, and CRN Solution Provider 500.

Founded and designed the MDSi Cares brand to foster employee engagement and community impact.

Collaborated closely with the sales team to develop targeted marketing campaigns and collateral, driving lead generation and revenue growth.

Helped organized internal events to boost employee morale, foster teamwork, and strengthen company culture.

Led the strategic transition from MRI to BoldVu, overseeing brand identity development, logo redesign, and comprehensive marketing materials update.

Revitalized the BoldVu website to align with industry-leading competitors, enhancing brand visibility and user experience.

Designed and implemented a new international trade show booth, creating impactful marketing materials to complement the exhibit.

Pioneered the development of animated 3D product visuals from CAD drawings, collaborating closely with engineering and sales teams to enhance product understanding.

Developed comprehensive product information marketing files, including detailed product descriptions, to support sales efforts.

Managed a full-service design agency, delivering comprehensive branding and creative solutions.

Provided strategic leadership in logo development, brand identity creation, print and digital design, website and user interface design, and social media content creation.

Successfully led and executed projects from concept to completion, exceeding client expectations and driving client satisfaction.

Demonstrated strong financial acumen in managing diverse client budgets while maintaining high design standards.

Led and managed creative team in collaboration with interior and signage departments.

Developed and executed comprehensive brand strategies, including digital experiences, collateral, stationery, renderings, and website design.

Oversaw the complete brand transformation process for clients, from initial concept to grand reveal.

Successfully managed multiple projects simultaneously, ensuring timely delivery and exceeding client expectations.

Provided comprehensive creative support for multiple Hunter Douglas brands, developing ad campaigns, sample books, manuals, sales sheets, and websites.

Led creative direction for product photography and conducted trend analysis to inform design decisions.

Actively participated in internal design competitions, earning recognition for the Turnils sample book collection and logo design, among other projects.

Received the prestigious Platinum MarCom Award for Marketing & Sample Design for the Turnils sample book collection.

Spearheaded trend analysis and design strategies for product lines across major retailers including The Home Depot, Lowe’s, and other key competitors.

Developed comprehensive graphic design solutions for point-of-purchase (POP) displays and visual merchandising initiatives.

Adhered to strict brand guidelines while creating packaging, signage, and promotional displays.

Collaborated with retail leaders to successfully launch products nationally across big-box stores.

Designed and oversaw production of a comprehensive 156-page full line product catalog, as well as multiple 20-page retail catalogs and product brochures.

Led the design and execution of the Aveno booth at the 2008 International Window Covering Expo.

Conceptualized and managed the design of the new facility showroom, successfully hosting the 2007 Aveno Open House event.

Managed sample production, inventory, and design for all product lines.